Poetry was introduced into Cape Union Mart stores in 2005, and in 2008 the first standalone Poetry store was opened. Poetry is a carefully and lovingly created lifestyle store that appeals to the modern woman. Offering classically feminine and sophisticated clothing, footwear and accessories, along with carefully sourced bath & body, confectionery, small furniture and homeware products, it has become a curated sanctuary for a unique shopping experience with only the highest quality products, exclusive in-house designs and artist collaborations, local suppliers and sustainably sourced materials.